a.r.e. accessories, a truck hero company

“Since our inception, Omix-ADA has been at the heart of the Jeep community, continuously introducing innovative parts and accessories that allow millions of passionate Jeep owners to make vehicles their own,” said Mr.

We are thrilled that Omix-ADA is now part of Truck Hero, and we look forward to leveraging our sales and marketing capabilities and Omix-ADA’s unrivaled portfolio to accelerate our growth and build on the Company’s position as a trusted go-to source for aftermarket parts and accessories.” “Al has been immersed in the Jeep industry since childhood and has leveraged his deep understanding and appreciation for the vehicle to build a highly successful business that offers Jeep enthusiasts the broadest line of replacement products and branded functional accessories to match their lifestyles. “Jeeps are the number one most accessorized vehicle in the world and Omix-ADA is by far the most respected player in the steadily growing Jeep aftermarket space,” said Bill Reminder, President and CEO of Truck Hero. By continuously investing in new products and product lines, Omix-ADA is able to service Jeep owners with models dating back to 1941. Omix-ADA’s engineering and product management teams are led by passionate, skilled enthusiasts who live the Jeep lifestyle, keeping them deeply involved in the latest aftermarket trends and technology. Omix-ADA’s products are sold in more than 90 countries worldwide, with more than 800 active customers across every Jeep aftermarket channel including warehouse distributors, jobbers, automotive dealerships, national retailers and online retailers. The transaction, the terms of which were not disclosed, is expected to close by the end of October.įounded in 1992 by Al Azadi and headquartered in Suwanee, Georgia, Omix-ADA’s product offering includes more than 13,000 active SKUs across the accessories, replacement and restoration categories. Omix-ADA’s family of brands includes Rugged Ridge® and Alloy USA®.

(“Omix-ADA”), the world’s largest independent developer and supplier of Jeep® and off-road parts, accessories and floor liners.

(“Truck Hero” or the “Company”) recently announced that it has entered into an agreement to acquire Omix-ADA, Inc.

A.r.e. accessories, a truck hero company